Seasonless styles _ designing weightless accessories in timeless and meaningful shapes, color and patterns focusing on providing consumers with heirloom pieces that will not be disposed of after the trend or season has passed.
What is Greenwashing? How to Spot It and Stop it_:
B+L is not perfect, after all, we are a company that produces. Since the re-launching of our brand we have been committed to simplifying and choosing a thoughtful path _and not always the more cost-effective path.
“CorpWatch, a non-profit dedicated to keeping tabs on the social responsibility (or lack thereof) of U.S.-based companies, characterizes greenwashing as “the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment.” -Scientific American, A DIVISION OF SPRINGER NATURE AMERICA
“For consumers, the best way to avoid getting “greenwashed” is to be educated about who is truly green and who is just trying to look that way to make more money. Look beyond advertising claims, read ingredient lists or ask employees about the real skinny on their company’s environmental commitment.” , INC
Plastics in Hiding_:
Eliminating or greatly reducing plastics is incredibly dire for sustainable health of earth’s ecosystems. We don’t find manufactured plastics to be the answer or solution for over production of plastic. Think about it, we are being told we need to GREATLY reduce the production of plastic, and the solution in the Fashion industry is to begin to use a fancier named plastic?
“It is generally known that secondary cellulose acetate (with 53 to 56% acetyl groups) is suitable for thermoplastic processing. With appropriate plasticizers a plastic material is obtained which excels in transparency and pleasant texture, and it is therefore often used for tool handles, combs, spectacle frames, and the like. In principle, cellulose acetate with such a degree of substitution is biodegradable, although degradation proceeds extremely slowly.”
“For example, a cellulose acetate cup buried in sewage sludge lost more than 70% of its original weight within about 18 months.”
“And plastic clothing can be uniquely toxic, even while it is still in use or after it has been recycled. A 2016 study by the University of California at Santa Barbara found that, on average, polyester fleece jackets release 1.7 grams of plastic microfibers each time they go into the wash.”